Support Act has announced its annual Ausmusic T-Shirt Day will return on Friday 18 November.
Ausmusic T-Shirt Day is an annual day of fun and awareness to celebrate Aussie music and raise urgently-needed funds for music workers in crisis. It’s supported by ARIA and celebrated across triple j, Double J and the ABC as part of Ausmusic Month.
Funds raised from the campaign go towards helping Support Act continue its crucial work supporting musicians, managers, crew and music workers through crisis relief, mental health and wellbeing programs, and the Support Act Wellbeing Helpline, a 24/7 free phone counselling service.
Music lovers and businesses across Australia can support the campaign in three simple ways:
- Wear an Ausmusic T-Shirt
- Donate to Support Act
- Fundraise in a team
Participants are asked to share their Ausmusic T-Shirt love on social media using the hashtag #ausmusictshirtday and tagging Support Act, triple j and ARIA across social platforms*
Clive MIller, CEO of Support Act, explains: “Ausmusic T-Shirt Day has grown to become Support Act’s most important fundraising campaign of the year, and we’re asking everyone who loves Australian music and the people who create it to support this year’s campaign by wearing their favourite Ausmusic T-Shirt, making a donation and/or setting up a team to fundraise.
“Leading the teams charge this year is Sennheiser, who has made a corporate donation of $25,000 and will be creating a fun day in the office with staff on 18 November. YouTube, Amazon, Meta and TikTok have also signed up already, so please activate your friends, family or workplace and help us beat last year’s record of $600k.
“Watch this space for this year’s incredible Ausmusic T-Shirt Day Ambassadors, to be announced soon!”
This year’s limited edition Premium T-shirts are on sale now, featuring an incredible line-up of Aussie artists including Bag Raiders, Casey Donovan, DMA’S, Darren Hayes, Hoodoo Gurus, Jaguar Jonze, King Stingray, Midnight Oil, Montaigne, Paul Kelly, The Chats, The Wiggles and Troy Cassar-Daley.
Premium T-Shirts are $50 and are available to order until Wednesday 19 October, with 100 per cent of net proceeds going to Support Act thanks to the support of Love Police and Gildan Brands. For the first time, a limited selection of shirts will also be available in women’s and kids’ sizes.
This year’s Ausmusic T-Shirt Day logo is green tree frog, Uncle Frog, created by First Nations artist Bree “Little Butten” Buttenshaw and available as this year’s hero Premium T-Shirt and, for the first time, as a tea towel.
A number of merch partners are also onboard, including 24Hundred, ARACA, Artist First, Jungle Merch, Make Merchandise, Sound As Ever, Sound Merch, Space Mirror, Threadshop and Warner Music Australia, all donating a percentage of their proceeds to the campaign.
To find out more and get involved in this year’s campaign, visit ausmusictshirtday.org.au.