Support Act, the Australian music industry’s charity, today announced the launch of Mobmusic T-Shirt Day (MMTD) as a key part of its annual fundraising campaign, Ausmusic T-Shirt Day (AMTD).
Returning on 28 November in 2024, this annual day of fun and awareness celebrates Australian music and the people who create it, while raising funds for music workers who are doing it tough. Music lovers are encouraged to wear their favourite Ausmusic t-shirt and donate to the campaign on, or in the lead up to, the day.
This year, the spotlight shines brightly on the impact of First Nations people in the Australian music industry with the announcement of the inaugural Mobmusic T-Shirt Day – a special community-led campaign presented in collaboration with renowned triple j Blak Out presenter and deadly rapper Nooky (a Yuin and Thunghutti man).
MMTD Ambassador Nooky will lead the charge and kick start his involvement by unveiling a custom designed t-shirt as part of this year’s Premium T-shirt range.
Net proceeds from the sale of Nooky’s t-shirt will support the continued delivery of Support Act’s culturally intelligent crisis relief and mental health programs and services.
Nooky excitedly explains, “When approached about being involved in Ausmusic T-Shirt Day, I wanted to ensure that everyone was represented in the incredible initiative. As soon as they were good with me communicating [my support] as “Mobmusic T-Shirt Day”, I was so gee’d to be working on something new and Blak with Support Act. I hit up a-list mob I had on my phone to help me make something memorable… something everyone, regardless of colour, would want to wear.
I also hit up the cuzo Jeswri to capture the vibe I was going for. There is so much Blak excellence on this shirt, from the greats to the young guns.”
Gadigal artist Jeswri – a veteran graffiti writer, art director, designer and illustrator – has created the exclusive t-shirt featuring First Nations artists like Nooky himself, Yng Martyr, Troy Cassar-Daley, Kaiit, Soju Gan, Dan Sultan, The Kid Laroi, Archie Roach, Briggs & Trials (AB.orginal), Ruby hunter and more.
“It’s not a definitive list by any means,” says Nooky of the design. “Just the mob I had a quick line to… there are so many more mad artists that belong in here… but that’s for next year lah.”
To further the impact of this new initiative, long-time Support Act partners Sennheiser have joined MMTD in a special matched giving campaign. Kicking off on 18 October, Sennheiser will match donations made to MMTD up to $13,000, with all donations in this period also going to Support Act’s First Nations programs and services.
Support Act CEO Clive Miller says “This announcement represents a powerful partnership between Support Act, AMTD, and First Nations talent in music, reflecting a shared dedication to fostering cultural change, visibility, and diversity within Australia’s vibrant music industry.”
Sennheiser Australian Director of Pro Audio, Chris Smith says of their involvement, “This year’s addition of Mobmusic T-Shirt Day struck a refreshing note as we are always trying to champion, where we’re able to, the creativity, production and songwriting work of First Nations artists.”
Supporters can get behind the MMTD campaign by heading to ausmusicthshirtday.org.au to grab a mob t-shirt and to have their donations doubled from 18 October until the matching funds have been expended.
