Support Act has today announced its annual fundraiser, Ausmusic T-Shirt Day will return on Thursday 28 November.
Leading with the tagline, ‘Life’s better with Australian music’, Ausmusic T-Shirt Day is a call to keep the music playing for everyone working in Australian music, by celebrating Aussie music and raising urgently-needed funds for music workers in crisis. It is supported by ARIA, triple j, Mushroom Creative House and AAMI.
Upon the campaign’s launch, Ausmusic T-Shirt Day has already received generous early corporate support with donations from YouTube Music and Google AU/NZ and Heaps Normal.
Clive Miller, CEO of Support Act, explains: “Australian music is more than just the soundtrack to our lives – it’s a reflection of the strength and creativity of individuals and our industry.
With the rising cost of living – and the cost of making music – the people who make up our vital industry are facing more challenges than ever before.
When they find themselves in crisis, Support Act is there – supporting musicians, managers, crew and music workers through crisis relief support, mental health and wellbeing programs, the Support Act Wellbeing Helpline, and dedicated First Nations support.”
The first phase of the campaign invites music lovers across Australia to get ready to “wear and donate” by buying an Ausmusic T-Shirt from the Premium T-Shirt range.
This year’s official and exclusive Premium T-Shirt Range is on sale now, featuring an incredible line-up of Aussie artists including Paul Kelly, The Amity Affliction with street art powerhouse Sofles, Powderfinger, Royel Otis, Angus & Julia Stone, Dami Im, Diesel collaborating with Fender, G Flip, Nooky, Helen Reddy, Max Jackson, Ninajirachi, Teen Jesus and the Jean Teasers, The Wolfe Brothers and Xavier Rudd.
Joining this stellar lineup of artist-led tees are more exclusive designs that pay homage to women in music, celebrate homegrown music heroes, support the vital work of music crew, and of course this year’s Ausmusic T-Shirt Day hero tee.
T-shirts are $50 with 100 percent of proceeds going to Support Act, thanks to the generous support of Gildan Brands and Love Police. Orders are open now until Friday 25 October.
T-shirts are also available from the wide range of merch partners who are supporting the campaign including Artist First, Bad Apples, High Tees, Love Police, Merch Jungle, On Repeat, Sound Merch, Sound of Vinyl, Warner Music, and Crew Care. All will be donating a percentage of t-shirt sales to the cause.
It’s also time for music lovers and businesses to start planning their involvement by setting up a team to fundraise with their friends/family/workplace. Over 320 fundraisers have already registered and workplaces leading the charge this year include OMD, Sony Music Australia, ICC Sydney, Warner Music, Sorrento Strategic, Showgroup, Lemon Tree Music, Office for the Arts, Universal Music, Live Nation, Sennheiser and Creative Australia.
Business partners confirmed to take part in this year’s event with in-venue activations, ticket sales, donations and other support include ALWAYS LIVE, ALH Group, JB Hi-Fi, Live Nation, Moshtix, Mushroom Group, OMD, Oztix, Sound As Ever and Ticketek.
Anyone taking part in the day is asked to share the Ausmusic T-Shirt love on social media using the hashtag #ausmusictshirtday and tagging @supportact @triple_j @aria_official @mushroomcreativehouse @gildanbrandsaustralia @aami_insurance.
To find out more and get involved in this year’s campaign, visit ausmusictshirday.org.au.
