Support Act’s annual fundraiser, Ausmusic T-Shirt Day, returned for its biggest year yet on Thursday 30 November, celebrating Aussie music and raising a record-breaking $700,000 + for music workers in need.
The final number is still climbing, but was boosted this week by donations from ALWAYS LIVE’s dollar-per-ticket donations from their events across Victoria, CUB for its Liv Loud events and JB Hi-Fi’s t-shirt sales and point of sale activation.
Funds raised from the campaign will go directly to help music workers in need through short term financial relief, mental health and wellbeing support, the Mentally Healthy Workplaces Program, Support Act Wellbeing Helpline and dedicated First Nations support.
Over 680 fundraisers and 160 teams took part in the annual event, with support from across the sector from industry bodies, record labels, fan groups and ticketing giants to creative agencies, social media platforms and venues, all represented on this year’s AAMI leaderboard at ausmusictshirtday.org.au.
This year’s campaign was backed by Aussie music heavyweights Amy Shark, Budjerah and Jimmy Barnes, along with a raft of famous faces of Australian music, radio and stage who all threw their support behind the day.
Clive Miller, CEO of Support Act, explains: “We’re thrilled to have smashed another goal this year and are so grateful for everyone who took part in the campaign and really got behind the cause. To be able to see people from all walks of life celebrate Aussie music and support everyone behind the scenes has been a real honour.
“A special thanks to our partners AAMI, Gildan Brands, Heaps Normal, ARIA, and triple j; our wonderful ambassadors and champions who really rallied behind the cause; to Mushroom Creative House and all of the artists who took part in the marketing campaign; our generous corporate donors, including latest additions ALWAYS LIVE, Endeavour Group, CUB and JB Hi-Fi; our Fundraising Advisory Committee; and to our Premium T-Shirt designers and partner, Love Police ATM.”
The Ausmusic T-Shirt Day website will remain open for the next few weeks, so anyone who hasn’t donated yet or has yet to remit funds from fundraising events and merch sales can still do so.
Anyone looking for last-minute Christmas gifts can also still order from the Merch Partners page until Friday 15 December to receive their tees in time for Christmas. A percentage of all proceeds will go to the campaign.